BRown Electric, INC.
Work in Progress
January 2019 – May 2019
Redesigned Home Page
Redesigned Contact Us
Original Home Page
Original Contact Us Page
From Large-Construction-Joe who is a large, multi-million dollar new construction project to Mrs. Smith down the road that only needs an electrician once in her life.
Site Structure Planning
A review of their competitors’ sites and industry keywords was made. To appeal quicker to larger projects the ‘Commercial’ page was placed as top-level navigation item.
Replacing the confusing term for Mrs. Smith, “Service Department”, with “Other Services”, added to the usability of the navigation menu.
Because this is almost a 40 year old company, we wanted to make sure that it was easier for any existing customers to recognize the site as being the same company, just with a fresh look. Color schemes were derived from the existing site and the existing logo was kept.
Giving this site a fresh, but familiar, look was fun. For easier lead capture, the phone number was placed at the top of the site, an easy to use contact form and a Facebook button was placed on every page, and content was better organized to appeal to specific persona-created clients, like Mrs. Smith and Large-Construction-Joe.
Modern and Responsive Design
Appealing to Any Size Client
The client has reported the redesign to be a success. At this time they are not running Google Ads or utilizing continued SEO services, but they have still received, on average, 1 contact form fill out each month since the release date. These contact requests have been from their target customers – both for commercial and residential projects.