Brown Electric, Inc. Case Study
Website: Brown Electric, Inc. websiteredesign
Brown Electric, Inc. had a 20 year old site that needed some TLC. The owners requested a better user-experience and mobile-friendly site that could be used to launch a new marketing campaign.
After our first Fireside Chat it was apparent that in order to help make the site more user-friendly while laying a good foundation for on-page SEO, a re-organization of the site structure was needed.
A major requirement for this redesign was that the new site appeal to all types of clients, while expanding the companies “Service Department”. An industrial company that is also capable of servicing the local neighborhood–From Large-Construction-Joe who is a large, multi-million dollar new construction project to Mrs. Smith down the road that only needs an electrician once in her life.
Site Structure Planning
We reviewed their competitors’ sites and industry keywords. To appeal to customers with larger projects, we made the ‘Commercial’ page placed a top-level navigation item.
Replacing the confusing term for Mrs. Smith, “Service Department”, with “Other Services”, and added to the usability of the navigation menu.
Because this is a 40+ year old company, we wanted to make sure that it was easier for any existing customers to recognize the site as being the same company, just with a fresh look. Color schemes were derived from the existing site and the existing logo was kept.
Brown Electric, Inc. reports the project as a success. At this time they are not running Google Ads or utilizing continued SEO services, but they have still received, on average, at least 1 contact form fill out each month since the release date. These contact requests have come from their target customers–both for commercial and residential projects.